The 10 Most Followed Instagram Accounts in 2020

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It’s 2020, and the times, they are a-changing and that includes in the social media-verse. One thing that hasn’t changed: Instagram’s status as the internet’s most influential app.

Instagram has 1 billion active monthly users and 500 million active daily visitors, making it the 6th most popular social media app in the world. But who is the most popular user among the 1 billion people using Instagram? You might assume it’s a celebrity or a model, but the truth might surprise you!

Whether you’re looking to follow the most popular creators for fun or you’re hoping to steal some of their tips for gaining more followers, this list is your one-stop-shop for the most popular Instagram accounts. 

1. Cristiano Ronaldo: 222.6 million followers

With fútbol being the most popular sport in the world, it’s no wonder that Juventus forward and Portugal national team member Cristiano Ronaldo is the most followed Instagrammer on the app. His account focuses primarily on photo highlights from his games and photos of his family.

2. Ariana Grande: 189.3 million followers

Former Nickelodeon star turned international pop icon, Ariana Grande holds the title of the most-followed woman on Instagram. This five-time platinum recording artist often uses her platform to tease her upcoming musical releases and gives her fans exclusive access to the behind the scenes world of a global music sensation.

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3. Dwayne Johnson: 185.6 million followers

Dwayne “The Rock” Johnson has had a long and illustrious career, from his start as a professional wrestler in the WWE to become one of the highest-grossing box-office stars of all time. It’s no wonder this Hollywood darling and 2019 Coolest Dad winner has amassed a following of more than 185.6 million followers.

4. Selena Gomez: 178.9 million followers

Named Billboard’s Woman of the Year back in 2017, Selena Gomez hasn’t slowed down since her days on the Disney Channel. She’s won numerous awards for her solo music career and has recently begun producing shows for Netflix. This triple-threat entertainer uses her social feed to communicate with fans and thank them for always sticking by her side.

5. Kylie Jenner: 179.4 million followers

Founder and owner of cosmetic company Kylie Cosmetics, Kylie Jenner was officially the world’s youngest self-made billionaire in March 2019. Though she gained popularity through her appearances on Keeping Up with the Kardashians, Kylie has since made a name for herself as a beauty mogul and entrepreneur.

6. Kim Kardashian: 173.5 million followers

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All dressed up with nowhere to go

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Television star, beauty mogul, and entrepreneur Kim Kardashian West is one of the most well-known celebrity figures of our time. Whether it’s sharing updates about an upcoming beauty line or giving an insight into pursuits to become a lawyer, Kim is known for sharing everything about her life with her adoring fans.

7. Leo Messi: 149 million followers

Six-time FIFA Best Men’s Player award winner and Barcelona forward Leo Messi is the second athlete to crack the top ten most followed Instagrammers. He’s the world’s highest-paid professional athlete and father of three children. Messi spends most of his time on Instagram posting game highlights and pictures of his family.

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8. Beyoncé: 147.4 million followers

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IVY PARK January 18

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A veteran of the music industry for the last 25 years, Beyoncé is one of the world’s best-known performers and entrepreneurs. She’s sold over 160 million records between her solo career and her work with Destiny’s Child, making her one of the best-selling music artists of all time. They don’t call her Queen B for anything!

9. Neymar: 139 million followers

Neymar is the third football star to make our list. Neymar is the third-highest paid athlete in the world and was named one of Time Magazine’s most influential people in the world in 2017. When he’s not playing forward for Paris Saint-Germain and the Brazil national team, he’s posting photos of his life and travels on his Instagram.

10. National Geographic: 138million followers 

Founded in 1888, the official National Geographic Instagram account proves that old dogs can learn new tricks. This award-winning publication uses its digital platform to showcase the world-class photography of its staff. Sharing the world through the eyes of National Geographic, it’s no wonder they’ve collected more than 138 million followers over the years.


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